Fall Updates by michelle mccabe

It's been a busy Fall season with more babies! Carter's Back to School with a follow-up soon of Carter's Holiday 2015!!! Always a trip shooting snow in August! 

Refinery 29 + Aldo launched the first of a 3 part series I shot and directed for them and it's really fun. An infinity mirror box with some of the hottest dancers around tearing it up in Aldo shoes, of course.  Another collaboration with Refinery 29 + Chambord coming soon!

This year's TB Alliance projects have all been around their launch of the first dissolvable TB treatment for children. One pill will a combination of the drugs and properly dosed just for the small ones. Darby Films and I filmed the distribution of the drug in Delhi. A massive feat for children's treatment. We will round up the series, filming in South Africa this December.

More new Documentary, Familia e Familia by michelle mccabe

Last year I had the wonderful opportunity to work with the extremely gifted and creative director, João Jardim (director of Getulio, co-director of Waste Land) on the TV series, Familia e Familia. We shot in São Paulo and New York, following the lives of two Brazilian-American families.

Watching the magic of unveiling the Blue Moon Diamond by michelle mccabe

We spent 3 months filming the transformation of a stone and fell in love. This ugly-ish rock the size of gumball with scuffs and a blue glow and a value of over 50 million dollars, seriously? It was something you wouldn't think twice about kicking down the road. Wait can I touch it. That's where they hook you, those tricky diamonds. 

Every few weeks, we would go and see her. Film her progress and fall deeper into her allure. Every few weeks, we saw her reveal more and more. The process of cutting a diamond is absolutely fascinating and it is always a gift to film and be in the presence of mastery. The physical and energetic dialog the cutter has with the stone is mind blowing.

 

Babies!!! We are in post production on Carter's by michelle mccabe

Babies and puppies move fast and cry hard. We spent 3 days shooting babies and puppies for Carter's and we caught all the smiles and funny faces,too. It was great fun and with a fantastic group of talented folks. Amanda Pratt shot stunning stills for the print campaign. We are in post production now and it's looking so beautiful. Cannot wait to post the videos here soon. There is one video of Little Layette and one celebrating Carter's 150th Birthday!!! Happy Birthday Carter's.

Collaborating with Thundercut and General Idea by michelle mccabe

We have been working on a really exciting corporate id video for DDG, Discover Digital Group. It may sound strange, referring to a corporate id video as exciting, but this one truly has been a blast to create. Justin Tobin, founder of DDG, came to us with the challenge, how can we make a video that tells what we do in a language that is not full of Wall Street jargon and ROI-ish, yet not so visceral that the Fortune 500 crowd thinks we don't know how to monetize. The result is an animated-live action mix of storytelling, of how the injection of a startup within a Fortune 500 company can turn it's digital life around. The idea comes to life through the brilliant talents of Dan Weise (Thundercut) and his drawings and the animation genius of Eric Míro and Cary Janks (General Idea). Plan on seeing it here by end of February 2015.

BBC Witness: Jimmy Cobb by michelle mccabe

We had a history lesson like no other. My assistant and I listened to first hand stories of what it was like to walk down 52nd street on any given night in the early 1950s. The sights and sounds and the endless characters. We have so much gratitude for the opportunity to spend time with the legendary Jimmy Cobb.

check out what he told us about playing with Miles Davis on Kind of Blue

Sony FS7 ad by michelle mccabe

This past summer I met with Chiyoko Yannette from Sony USA. She asked me about what I do and how I shoot. I spent a lot of time talking about how much I love my Canon C300 and the Canon cine lens, taking a moment here and there to apologize for raving about Canon, but quickly getting back to all the feature and design elements I love from the Canon. It was awkward, but I knew I would turn red and start to stutter if I lied.

Chiyoko gave me the lowdown on the new camera Sony was soon to release and asked if I would like to spend some time checking out the FS7 and exploring what it has to offer. Get my hands on a camera before it hits the market? Sure, I would love to.

I received the camera late October and on day one made a list of physical details I disliked. I honestly thought at that moment, " hmmm, this thing hasn't got a chance with me". The hand grip hurt my thumb, I don't want this thing on my shoulder, where's the button for____, how do I _____. Okay, I thought, just get a basic setup and get outside and shoot. Poof. Love.

That first spark was, of course, the ease of switching from normal frame rate to 180 fps slow motion in HD. Two clicks and I am back over to 4KHD 3860x2140. I don't have 4KHD on my Canon! I then shot at night, I was done. I took both cameras on 3 jobs and consistently the C300 didn't come out of it's case.